A field study conducted in the science of psychology anthropology rather different from what is described above is the study of cultural value orientations developed by Clyde Kluckhohn and his wife, Florence Kluckhohn. They felt that in order to culture systems of every culture there are a series of abstract concepts and broad scope, which live in the minds of most citizens, about what should be considered important and valuable in life.
Thus, the system of cultural values that also serves as an orientation guide for all human action in his life. A system of cultural values is a good system that measures higher than the system-system of other actions, such as rules of politeness, and so forth. Since childhood, an individual has been impregnated with cultural values of society so that the concepts that have been rooted in the mentality and then replaced with another difficult in a short time.
Conception of the contents of the system of cultural values, which are universally present in every culture in the world, gradually developed by C. and F. Kluckhohn. According to Kluckhohn and Strodtbeck, the questions of the most high value on human life and which exists in every culture in the world, involving at least five things:
- Human nature, or the meaning of human life
- Man's nature, about the meaning of man's relationship with the natural surrounding
- Time, human perception of time
- Activity, about the meaning of work, work and charitable deeds
- Relational, man's relationship with fellow human beings
Of the five issues above, technically often called the value orientations.
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